“By offering your followers exclusive content and discounts as well as taking advantage of Snapchat’s distinctive functions, you can tap into a market of some of the most loyal consumers out there.” Tips It brings a new perspective that better engages younger consumers. “Snapchat really brings something new to the world of social media marketing, allowing brands to reach out and engage potential customers in unique ways. Have you planned how you’re going to reach them?Ĭassie Philips of Social Media Explorer says that the benefits are abundant. So there is a massive cohort of online users on the platforms, using it every day, who will have a lot of money to spend in a couple of years. The spending power of Millennials is set to surpass $1 trillion by 2020.Combined they account for around 18 billion daily video views.Snapchat has 173 million daily active users.If the mechanics behind the technology does nothing for you, maybe these figures will. For Instagram, that figure is 32 minutes.
Furthermore, those users spend 25 to 30 minutes a day on the app. The fact that the content self-destructs after a set period means that users are far more likely to check the app regularly.Īccording to Business Insider, users will open the app on average 18 times a day. If you’re unfamiliar with the term, FOMO stands for Fear Of Missing Out. It is also worth remembering that the platforms are fun – both Snapchat and Instagram have built-in filters, voice modifiers and pop culture tie-ins which make using them enjoyable.Īnother reason is FOMO. This means that people are expecting to be met with very real content. They are human, authentic and off-the-cuff. The platforms are friendly to vertical video, meaning that setups for their use can be informal and inexpensive. There are a number of other reasons that this content is popular and they are worth remembering when your brand decides to use the platforms. Nobody is visiting a network that nobody posts on. After all, a social network is only as useful to users as the information it holds. From the get-go they are being nudged to create content, to join a community and add to the network’s worth and value to users. When the user presses the Snapchat logo on their phone, they are not met with a feed of information or updates from friends – they are met with a camera. Take, for example, Snapchat’s default open. Part of the attraction is that ephemeral content taps into one of the key attractions of all social media – content creation.Īs much as users can passively enjoy others’ content – they can actively create their own. It has been called the “ hottest topic and trend in social media marketing right now” and eMarketer projects that nearly 20% of Americans will use Snapchat this year.
#Ephemeral stories series#
Stories can vary from narrative tales, product demonstrations or just a series of unlinked observations, jokes or videos. The content can be sent to individual users, groups or posted on publicly available “stories”. On Snapchat and Instagram, users can send photos that can be viewed once or twice but then disappear. What is it?Įphemeral content is, quite simply, any visual content - video or photo - that is only available for a certain period of time.
#Ephemeral stories how to#
In this article, we discuss the value of ephemeral content and provide some practical advice on how to use it in your content strategy. Brought into the mainstream by Snapchat, the term has become important to some brands, but many have been slow or unwilling to take it up.īut using Snapchat and Instagram Stories can be a valuable source of lead generation and conversion. One of the latest buzz phrases is ephemeral content. Pet a grackle.?Įphemeral Tale includes a range of accessibility options, from control schemes (including keyboard, controller, and touch input) as well as colorblind settings and difficulty options, empowering you to play however you decide you want (or need) to.The evolving nature of social media brings about a constant stream of buzzwords and trends. Find and personalize the build that works for you while you fight exciting enemies and challenging bosses alike!įight an undead T-Rex. As you tackle the game's diverse dungeons, you'll discover clues that will reveal the secrets of this forgotten land.Ĭollect powerful, randomized gear and build your own style of play! With over 80 pieces of unique loot, there's always something new to try.Įngage in challenging combat that can be approached in many different ways. Traverse through hand-crafted environments in search of those who hold the power to rewrite fate. Where another story ends, yours is just getting started.Įphemeral Tale is a dungeon crawler/looter hybrid for the modern age, featuring hand-crafted dungeons, classic JRPG-style combat, and a loot-driven progression system.
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